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Channel M2:
1) Enables you to focus on what you do best
– designing, interviewing, analyzing, and applying rich
insights from qualitative research.
How? Channel M2 supports you by doing the
rest -- recruiting, tech support, and providing online
interviewing rooms.
2) Offers
new possibilities.
Channel M2 lets you get market research you
could not do before:
1. Get better client-researcher
collaboration that you could not get before.
How? At no extra cost, Channel M2 provides virtual
meeting rooms for researcher-client meetings – before
and after interviews. Get real-time, face-to-face interaction
to better collaborate over screeners, discussion guides, debriefing,
even presentations and working sessions.
2. Get respondents you could not
get before.
How? Many respondents are unwilling to find babysitters,
then fight traffic, directions, and parking – all to
talk in front of a group of strangers before one-way mirrors,
hidden microphones, video cameras, and bright lights –
all for a little spending money. And those who do overcome
these barriers are often unusually obedient and compliant.
Channel M2 eliminates those barriers. Respondents
can participate from the location of their choice. Such respondents
tend to be more independent thinking, producing more candid
responses and, thereby, more reliable data.
3. Get data and study designs
you could not get before.
4. All within budgets
and timelines
you could not get before.
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