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Recruiting
Channel M2 can provide skillful
recruiting. For most studies, we use a blend of email
recruitment (from a global panel with access to over 22 million online consumers)
and telephone verification and confirmation. Specifically, emails
elicit involvement and direct participants to an online qualification
questionnaire to ensure each meets screening criteria. Telephone
follow-up confirms that respondents qualify and then ensures
good show rates by surfacing respondent questions and concerns.
Tech Support
Channel M2 provides dedicated
technical support, both in the preparation stage (ensuring respondents
are technologically prepared) and the interviewing stage (closely
monitoring system performance throughout the interview).
Once recruited, Channel M2 emails participants a link to the
interview, as well as a link to click on to verify their computer
has Flash (which 98% of computers do).
Thus, 30 minutes prior to the interview, when participants sign
into the waiting room and provide photo ID verification, most
technical support problems have already been resolved.
Technical requirements for using Channel M2:
• Macintosh or PC
• High speed internet (DSL or faster) preferred
• Windows 98 or newer
While Channel M2
offers state-of-the-art web conferencing technology, it is not
realistic to expect images like those of high definition
television.
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