|
.
What’s
new
.
What’s
next
.
What’s
interesting in
Qualitative Research
|
 |
Presents: |
...Welcome to Channel M2's
Qual
Expo:
The next step in
attendee-centric
learning
|
Online workshops /
Archives
Fridays, 2:30p ET (GMT-5)
Why Qual Expo?
To help a ski school with customer satisfaction,
a
researcher once asked
its ski school instructors,
"What do you think your job is?" Most
replied, "I ski
skillfully. Students watch me, then try to ski like me."
Next, the market researcher asked ski school
students, "What do you think the
ski
instructor's job
is?" Most replied "His job is to see how I make turns
-- and then tell me how I can improve my technique."
This same
disconnect exists in
professional
development. We have spent so many years
in
classrooms passively listening to teachers
that
we don't even see the misalignment between this
K-12 model and
our needs as adult learners.
No; flip it. Adult learners need involvement, not
passive listening. And we need
instructors to relate
their material to our world -- not
vice-versa...
|
|
