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What’s
new
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What’s
next
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What’s
interesting in
Qualitative Research
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Presents: |
Workshop Descriptions
Qual
Expo is comprised of 6 fairs that emphasize
hands-on learning, interaction and attendee-focused content relevant to
QRs:
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Productivity
Fair -- Research and business
process models
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Gray Hair Fair -- Interviews with QR experts
outside of QRCA
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Hard Skills Fair -- Techniques for
collecting market knowledge
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Soft Skills Fair -- Consulting for
transferring market knowledge
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Ideas
Fair --
New
ideas from books related to Qualitative Research
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Business Development Fair -- Advice from
Web, graphics, legal, financial, HR experts
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Qual Expo Schedule
Fridays, 2:30p ET (GMT -5)
H
1/12/07:
Liz VanPatten,
“Update: 72-Hour Focus Groups?
Yes,
Online bulletin Boards”
P
1/19/07:
Pierre Belisle,
“New Tools for Online Qualitative: Blogger”
S
1/26/07:
Ron Riley,
“Options
for when your client is surprised by
(and thereby resistant
to) study findings”
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Workshop Previews:
“New Tools for Online Qualitative: Blogger”
Friday, Jan 19th
2:30p ET (GMT -5) |
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Online workshops /
Archives
Fridays, 2:30p ET (GMT-5)
Why Qual Expo?
To help a ski school with customer satisfaction,
a
researcher once asked
its ski school instructors,
"What do you think your job is?" Most
replied, "I ski
skillfully. Students watch me, then try to ski like me."
Next, the market researcher asked ski school
students, "What do you think the
ski
instructor's job
is?" Most replied "His job is to see how I make turns
-- and then tell me how I can improve my technique."
This same
disconnect exists in
professional
development. We have spent so many years
in
classrooms passively listening to teachers
that
we don't even see the misalignment between this
K-12 model and
our needs as adult learners.
No; flip it. Adult learners need involvement, not
passive listening. And we need
instructors to relate
their material to our world -- not
vice-versa...
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