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About the Conference

Researchers from 22 countries recently met in Dublin, Ireland for the 2005 Worldwide Biennial Conference
on Qualitative Research, sponsored by QRCA and AQR. 

Channel M2, a conference sponsor and provider of online interview rooms and recruiting for qualitative researchers,
recorded 8 hours of viewable content for market researchers and marketers.  All content is high quality, free of charge,
and descriptive not promotional.  Also, all content is additive (e.g. post-presentation Q&A with presenters) --
not duplicative (i.e. this avoids showing taped presentations).

You may participate by watching "Channel M2 from Dublin"  either 1) live, or 2) 24/7 on-demand archives (beginning August 8th). 

The live version includes some pre-recorded content, and airs four times in August, 2005.  Due to issues converting audio and video
files of the original interviews, the quality of audio and video varies (as described on the Schedule and Easy Registration pages):

I cannot attend -- but alert me   
about future programs like this

 

Attendees may pre-register for as few or as many programs (15-60 minutes each) as desired.
 


Featuring researchers from 6 continents:
 

  Conference Presenters
       Discussions about the key take-aways of their presentations,
       as well as a look at current and emerging trends in qualitative
       research:

  • Lucinda Craig: Qualitative case study: Phillips-Newman Wine
    Consultant, Elucidation (UK)
          

  • Edeltraud Kaltenbach: Increasing the authenticity of Ethnographic Research  Director of Qualitative Research, Maritz Research (Germany)
        

  • Lee Kotze: Extending the Role of Qualitative Research
    Managing Director, Qualitative Intelligence (South Africa)
        

  • Judith Langer: Work Across the Pond: Cross-Cultural Collaboration Senior Vice President, NOP World (US)
     Claire Reilly
    Senior Executive Director, NOP Qualitative (US-Ireland) 
        

  • Piyul Mukherjee: Qualitative case study - Tata Sons
    Director, Proact Research (India)
        

  • Berenice Perillo: Qualitative case study - Argentine beef
    Psychologist and General Dir., BP & Asociado, (Argentina    )

  Authors  
       Discussions about recent books on marketing and qualitative
       research, as well as a look at current and emerging trends:

  Panel discussion: Buyers of market research
      Research supplier best practices: Study design, project
      management, gathering/transferring of market knowledge:

  • Gail Malone
    Research Manager, Southern California Edison (US)
      

  • Christine McCoy
    Associate Director of Research, Enhance Management (Australia)
        

  • Michael Ross
    Senior Research Manager, Lexmark (US)
       

  • Ira Schloss
         Research Director, Thomas Publishing (US)
        

  • Crystal Wilcox
    Market Research Manager, Kindercare/Children's World Learning Centers (US)
     

  Market Research Industry Analysts
       A prominent analyst and a market researcher discuss the state
       of and new trends in the qualitative research industry:  

  • Bob Lederer: Trends in the market research industry --
    and some provocative advice to market researchers
    RFL Communications (US)
     

  • Betsy Leichliter: An innovative market researcher discusses trends in technology and innovation in qualitative research (US)
     

  AQR-QRCA-specific content
       Association leaders discuss the state of the qualitative
       research industry:

  Interviewers/hosts


See detailed program descriptions
Pre-register to see sessions (recommended, due to limited capacity)
 

      
I cannot attend -- but alert me   
about future programs like this
 


These programs may also be aired separately
in the future by QRCA and AQR. 
 


One of many conference sessions at the
2005 Worldwide Biennial Conference on Qualitative Research,
Conrad Hotel, Dublin, Ireland


Top floor Storehouse at Guinness Brewery, with a panoramic view of Dublin.  QRCA member Jack Kravitz (Sao Paulo, Brazil) is pictured right


Delegates listen to a Guinness spokesman
while taking in the view of Dublin

Conference delegates go online
in the Channel M2 Internet Cafe

   
Conference Co-Chairs
Peter Lovett (L) and Kendall Gay (R)

Concert Hall in Dublin City, Ireland,
home to artists, musicians -- and qualitative researchers!


 Sample screen shot, Channel M2 from Dublin

Click to see large image

                                         Free to All    Live or Archived                      
www.qrca.org     www.aqr.org     www.channelm2.com
No association funds were spent on "Channel M2 from Dublin"
Association and conference branding appears at request of conference organizers
 
For more info on "Channel M2 from Dublin": patricio@channelm2.com or 800.670.2387.  International: 01.303.670.7989
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