Flexible study designs:

How far does your imagination go?

• Traditional, one-step designs

• Focus groups, IDIs, mini groups, dyads, triads, bulletin boards (etc.)

• Iterative designs

• E.g. Phase 1) focus groups » Phase 2) IDIs or bulletin boards (etc.)

• Non-traditional designs

• Ethnography without camera crews and exhausted researchers
• Ethnography Lite
• Enhanced usability studies

• Hybrid designs

• E.g. Phase 1) qualitative » Phase 2) survey research » Phase 3) qualitative

• Advisory panels