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What client-side marketers are saying about M2: “Channel M2 is powerful. You get a richness of data
from letting customers communicate simultaneously and providing
them so many tools. Also Channel M2 is more than just a black
box. Being researchers M2 understands our needs. Their technology
is easy to use. And Channel M2 provides great service. They
are there with us every step of the way.”
Michael Sullivan
President
Chiswick Trading Company
“This technology solves most of the problems
of traditional qualitative research. You can pull a more geographically
representative sample from anywhere in the world and elicit
greater depth via both video and chat. Via private chat you
can discretely encourage the quiet ones to join in and the domineering
ones to back down. Also, in one glance at the video panel, you
can see the reactions of all participants. Plus, all of the
wishes or questions you have as you sit behind the glass can
now be immediately communicated to moderators and acted upon.”
Crystal Wilcox
Market Research Manager
Knowledge Learning Corporation, Kindercare
Children’s World Learning Centers
What research consultants are saying about
M2:
“M2 is a next step in the evolution of
qualitative research, as we begin to incorporate web-based methods
into our arsenal, and to approach more research projects from
a perspective of triangulating methods. It's also a next step
in the evolution of marketing research as we begin to approach
respondents on their terms, at times and places that are convenient
to them.”
Pierre Belisle
President
Belisle Marketing Limited
"Our clients often have conflicts between desired sample
sizes, over-booked calendars and limited budgets.
Compounding those issues is the fact the our physician
respondents have limited time and availability. Channel M2
solves many of those problems.
Clients don't have to travel, can view the research real time,
get links to recorded interviews, and can watch how doctors
interact with and use package prototypes, etc.
Nor do researchers have to travel as much, which makes us more
efficient and pleases our families!"
Kendall Gay
Kendall Gay Consulting, Inc.
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