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1) Reliability |
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• Get more geographically representative respondents
• Leverage M2’s North American and Global panels
• Visually verify identity of respondents
• Candid data: Get respondents who tend to be more forthcoming and independent |
2) Lively interviews |
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• Get the lively, interactive feel of in-person interviews:
• All respondents see and hear each other
• Most respondents are energized by the novelty of Channel M2
• Engage all 3 learning styles of Respondents, Clients,
Researchers:
• Visual (45% of adults)
• Auditory (10%)
• Kinesthetic/tactile (45%) |
3) More data |
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• Observe non-verbal behavior with zoomed close-up view
• Hear vocal intonation
• Collaboration tools
• Get better group dynamics: Discretely manage difficult respondents
• Simultaneous communication:
Respondents can speak and/or chat when and as much as they wish:
• Capture insights that otherwise get lost
• Instant chat transcripts
• Audio tapes and/or regular transcription service also available
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See how Channel M2 offers improved
value
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