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| The M2 in Channel M2 refers to MultiMedia
research, a unique approach that appeals to all 3 learning styles:
1) Visual
--See
respondents
--Display
any stimuli
2) Auditory
--Hear
respondents
3) Kinesthetic/tactile
--Enables:
-Respondent
chat
-Simultaneous
communication
-Discrete
ways to manage difficult respondents
In turn, why does this matter? Consider the effect of engaging all three learning styles upon retention and comprehension of research respondents:
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