Considerations regarding Channel M2 Voice Analysis:

While •your focus is on verbal and non-verbal signals of respondents,

•Channel M2 Voice Analysis  supplements your effort because it studies FOUNDATIONS
of what people say – rather than just WHAT they say.

• Channel M2 Voice Analysis is not a silver bullet.  Rather, It is another tool, that when properly used, provides insights into the respondent’s world that a research team may otherwise lack.
   
• Occasionally, honest people produce a high risk level.  This is often due their knowingly providing
  a simplified answer to a complex question.
   
• Full disclosure of the use of Channel M2 Voice Analysis  is always made to respondents.
   
• Requires trained analysis to go deeper -- available from a Channel M2 partner.
   

Weaknesses:

        Accuracy of Channel M2 Voice Analysis is dependent upon: 

• The quality of the input and signal to noise ratio. High noise levels, or too low or too high input volumes (beyond the sound card's ability to record) will produce inaccurate or erroneous results.  Channel M2 tech support works to ensure that vocal quality is sufficient to obtain accurate results.
  
   
• "Border line" personality issues or clinical conditions of the tested party may cause strange or inaccurate results.
   

Strengths:

• Respondents are individuals. Each is different. Using Channel M2 Voice Analysis empowers you
  to understand those differences so that you can focus in on what matters to each respondent.
   
• Accuracy:  Based upon clinical studies (contact us for more information), layered voice analysis is quite accurate:

Emotional component: =>90% accurate

Deceit: accurate up to 90% of the time