Applications

Any verbal interview:

–Channel M2 Voice Analysis can be used with all the usual study designs done at Channel M2:

• Brand research: identity, loyalty, equity
• •Communications evaluation
• •Concept development and testing
• •Customer satisfaction
• •Discovery: exploration, ideation
• •Ethnography
• •Image: positioning, packaging, advertising
• •Internet usability
• •Motivation: persuasion, trial, usage, switching
• •HR-OD
• •Stakeholders: loyalty, retention, attrition
• •Strategy: development and refinement

• IDIs
• Dyads/Triads/Mini groups  (beta)
• Focus Groups  (beta)

Elsewhere: 

        Voice Analysis is also increasingly used by:

• National security agencies
• –Law enforcement (to isolate suspects for further investigation)
• –Airport screening
• –Pre-employment screening
• –Insurance companies (to isolate suspected fraud for further investigation)
• –Customer service (to identify and resolve tension early in conversations)