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Providing the utmost in flexibility, M2 allows researchers many options to conduct virtual qualitative research, gaining rich insights quickly, accurately and cost-effectively.

Traditional study design options:
Focus groups IDIs, Mini groups, Triads, Dyads  Bulletin Boards

Interview any number of respondents per focus group, up to 10 participants, on any topic, anywhere in the world. More...


Get greater depth with smaller numbers of respondents. More....


3 ways to communicate instead of just one: verbal,web conference, and keyboard chat. More...
New study design options from Channel M2:
Ethnography Ethnography Lite Enhanced usability studies

You no longer have to be there at all to observe behavior.
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Supplement your scheduled interviews with rich contextual insights.
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See facial expressions, mousing / keyboard activity, and computer screen – simultaneously!
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Qualitative insights from a representative samping Blogs & Digital uploads Pre-post interview communication

Design, randomly select, then recruit a representative sampling frame around most any geography.
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Enable respondents to share the rich details of their lives via blogs and digital uploads: video, photos, audio, & more

Use M2 before and after interviews for working sessions, debriefings, and presentations. More...
Respondents types:
Consumers, B2B, Professionals Teens
Kids

Respondents no longer have to arrange babysitters, wait in traffic, interpret directions, and find parking.
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Minimize group acquiesence and social desirability bias among teens.
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Interview children in their own homes without typing.
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