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Providing the utmost in flexibility, M2 allows
researchers many options to conduct virtual qualitative
research, gaining rich insights quickly, accurately and
cost-effectively. |
| Traditional study
design options: |
| Focus groups |
IDIs, Mini groups, Triads, Dyads |
Bulletin Boards |
Interview any number of respondents per
focus group, up to 10 participants, on any topic, anywhere
in the world. More...
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Get greater depth with smaller numbers of
respondents. More....
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3 ways to communicate instead of just one:
verbal,web conference, and keyboard chat. More... |
| New study design
options from Channel M2: |
| Ethnography |
Ethnography Lite |
Enhanced usability studies |
You no longer have to be there at all to observe behavior.
More...
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Supplement your scheduled interviews with rich contextual
insights. More...
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See facial expressions, mousing / keyboard activity, and
computer screen – simultaneously! More... |
| Qualitative insights from a representative
samping |
Blogs & Digital uploads |
Pre-post interview communication |
Design, randomly select, then recruit a representative sampling
frame around most any geography. More... |
Enable respondents to share the rich details of their
lives via blogs and digital uploads: video, photos, audio, &
more. |
Use M2 before and after interviews for working
sessions, debriefings, and presentations. More... |
| Respondents types: |
| Consumers, B2B, Professionals |
Teens
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Kids |
Respondents no longer have to arrange babysitters, wait
in traffic, interpret directions, and find parking. More... |
Minimize group acquiesence and social desirability bias
among teens. More...
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Interview children in their own homes without typing.
More... |
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