Channel M2 puts the human touch back into online research. With Channel M2, market researchers now have the ability to gather more reliable and richer data. Participants no longer have to travel to share in a focus group experience; they simply log onto a Web page where everyone sees and hears each other, and communicate in a group setting.

Participants are recruited using traditional methods and then sent a Web camera so that both verbal and non-verbal reactions can be recorded. Installation of the Web cam is simple, aided by Channel M2 tech support 1-2 days prior to the interview.

Participants are then provided instructions via email including a link to the Channel M2 interviewing room and a toll-free teleconference number to call. Upon clicking on the link, participants sign on and see the Channel M2 interview room, complete with live video of the other participants, text chat, screen or slide sharing and whiteboard.

Once the focus group is underway, questions and answers occur in "real time" in a remarkably lively setting. Participants comment spontaneously, both verbally or via text messaging yet the moderator can get control exactly as they would in a traditional setting.

To learn even more, click on one of the links below or click here to arrange a live demo to experience firsthand how you can now use the Web for qualitative research, yet see and hear every respondent.

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