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Why M2?

      
M2 in Action:  ethnography: tour

Supplement your scheduled interviews with rich contextual insights

Features:/How:

Consider ethnography "tours" anytime that traditional ethnography
is too costly or time consuming, yet you need some contextual understanding of how your
market is using a product or service. Ethnography Tours is a way to supplement your scheduled interview with rich contextual insights. Before, during or after interviews, simply ask respondents to use their web cams to give you a brief tour of the environment being studied - business telephones (below), kitchen cabinets (above), tool boxes - etc.  Also, Channel M2 can digitally record ethnography tours:

Examples of recent studies:

   Kitchens
   Refrigerators
   Kitchen storage
   Cars
   Garage storage
   BBQ/decks
   Purses
   Personal care