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Why M2?

      
M2 in Action:  ethnography: observe

You no longer have to be there
to observe behavior.

Features:/How:

Now, Channel M2 offers ethnography studies that save time, save money, and produce better data. The days of camera crews and exhausted researcher crowding into a kitchen to observe meal time are over -- as are the days of affecting market behavior with an intrusive presence rather than just observing. You no longer have to be there at all. Further, with wireless web cams, respondents can show you anything within 100 yards of their computer!

Examples of recent studies:

   Meal preparation
   Snacking behavior
   Makeup routine (morning/night)
   Personal care