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M2 in Action:  focus groups

Interview any number
of respondents per focus group, up
to 10 participants, on any topic, anywhere in the world!

With the ability to probe during a live interview, get
clearer, more complete answers.

Features:

With Channel M2,
the novelty of being
on camera and the fact that everyone
sees and hears each other – usually from very diverse locations – produces quite lively interviews. Contrary to our own initial concerns, respondents are quite engaged.

 

 
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